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Hanna Hawthorn
Consultant

Hanna Hawthorn

Associate · Agile Coach

Hanna is a SAFe® SPC and ICF PCC enterprise coach with 14 years guiding Fortune 500 leaders through SAFe® adoption and the human side of change.

Fourteen years coaching Fortune 500 leaders through SAFe adoption and the human side of change. Google, Bloomberg, Facebook, Lululemon.

Years on the work
14
Base
North America · Remote
Credentials, verifiable
SAFe® SPC
Practice Consultant. Scaled Agile Inc.
Verifiable · scaledagile.com directory
ICF PCC
Professional Certified Coach. ICF.
Verifiable · coachingfederation.org
PMP
Project Management Professional. PMI.
Verifiable · pmi.org registry
DASSM
Disciplined Agile Senior Scrum Master. PMI.
Verifiable · pmi.org/disciplined-agile
Specialties

What Hanna does best

01
ART launches at portfolio scale
Inherited half-built ARTs to predictable PI Objective achievement. Inspect & Adapt sessions that change the next PI, not just facilitate the room.
02
Leadership coaching + change management
PCC-grade coaching for executives navigating transformation. The human side of agile adoption: culture, safety, sustainable performance.
03
Fortune 500 transformation
Engagements at Google, Bloomberg, Facebook, Lululemon, IBM, Capgemini, Allianz, and Cigna. Patterns that survive the scale.
Engagement ledger
9 ARTs
Tech · 2024 · A global advertising platform
Lean portfolio re-design across 9 ARTs
5 PIs
Retail · 2024 · A North American apparel brand
SAFe® rollout + leadership coaching cohort
Multi-year
Finance · 2023 · A major US health insurer
Executive coaching through agile transformation
"Hanna held the room when the program was on a knife edge. The coaches we'd worked with before could explain SAFe. Hanna got the leadership to actually act on it."
VP Engineering · Fortune 100 tech
Case studies they contributed to
Case study
A production commerce platform built with AI, with an agent campaign that blocked launch until a paid-order defect was fixed
A production payment platform, built with AI, stopped from launching by AI
Case study
Answers grounded in live operating data, with commercial rules enforced structurally
The assistant is not allowed to guess
Case study
Two editions publish autonomously, and the outbound edition cannot send without a person
Three AI agents that publish unattended, and the day one of them went quiet
Profile

Hanna is a SAFe® Practice Consultant (SPC) and ICF Professional Certified Coach (PCC) with over fourteen years guiding Fortune 500 organisations through agile adoption and leadership development. She has led engagements with Google, Bloomberg, Facebook, and Lululemon, helping leaders and teams move through complex transformations while building psychologically safe, high-performing cultures. Her work goes past framework rollout to the human side of change, where transformations usually stall or stick. That depth comes from a background in Management Information Systems and Organizational Behaviour, plus certifications in Solution-Focused Coaching and Emotional Intelligence.

Hanna is the call when a SAFe® rollout has stalled and the leadership team, not the teams, is the reason. She launches Agile Release Trains at portfolio scale, then coaches the executives who have to defend the change once the consultants leave. Her engagements pair structural work (Lean portfolio re-design, ART launches, PI Planning that holds) with PCC-grade coaching, so the framework outlives the kickoff. The pattern across Google, Bloomberg, Lululemon, and a major US health insurer is the same: the first PI is rough, the fourth is the one leaders cite in their own board decks.

Want Hanna on your engagement?

Talk to a Rockmere Partners principal. We confirm availability and a named role on the engagement letter within five business days.

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